carried the Cleveland Cavaliers past the Indiana Pacers in the first round of the NBA playoffs last night with a dominating performance. He averaged 34 points over the seven games and led his team in rebounds, assists, steals and blocks. He scored three times as many points as any teammate and assisted on five times as many baskets as any other Cav.King James probably Nike Air Vapormax Womens won’t win a fifth regular-season MVP Award, with James Harden Nike Air Presto Dames the overwhelming favorite, but LeBron remains the most dominating figure in the sport.James’ dominance carries over off the court as the NBA’s top shoe seller in 2017 with his Nike signature sneakers. The Adidas-sponsored Harden doesn't crack the top five players in the “performance”-oriented basketball category, according to data from market research firm NPD Group. Nike athletes www.hijosdelvacio.es Kyrie Irving and Kevin Durant ranked second and third, respectively, for signature shoe sales last year.James and Nike have been joined at the hip since he signed a seven-year, $90 million deal with the Swoosh in 2003, a month ahead of being drafted No. 1 overall out of high school by the Cavaliers. The partnership was extended in 2010 at roughly $30 million annually, with a “lifetime” deal Nike Air Max 95 Womens signed in 2015 that could be worth more than $1 billion, according Nike Air Max 2016 Dames to James’ business manager, Maverick Carter.
Nike has paid James more than $300 million during his career (he’s earned $234 million in playing salary), but it has been money well spent for the $35 billion-in-revenue sports giant. Nike’s market share of the $1 billion performance basketball market was 73.5% in 2017, according to NPD. The Nike-owned Jordan Brand added another 7.Nike Air Max Zero Femme 8% share.While James has the top-selling signature shoe, his sales, along with the entire category, are off substantially. “Basketball has fallen from its height of being an important streetwear product to really out of fashion right now,” says NPD Group analyst Matt Powell.The performance basketball market, where shoes typically retail for at least $120, peaked at $1.3 billion in 2015 but fell 13.6% last year, says Powell. It is not just basketball struggling to move product, either. Performance categories Nike Roshe Run Womens are down across the board, without a single sport trending positively over the last three years. Powell says it is the first time in 40-plus years that every performance category has declined for multiple years.Tennis, running and basketball all had runs as "in-fashion" sneakers, but the current trend favors athleisure, with Nike Air Max Thea Womens sales of sports leisure styles up 17% last year in the U.S. to $9.6 billion, per NPD. “We are very much in the sports lifestyle phase of the business right now,” says Powell.
While the performance basketball market is off, the retro business continues to hold its own. Sales were flat last year thanks largely to the Jordan Brand, which launched in 1984 on the back of basketball legend Michael Nike Air Vapormax Femme Jordan, who hung up his high tops for good in 2003. Retro is more than three times the size of performance basketball with sales at $3 billion last year. Jordan had a 65% Nike Air Max 98 Womens share of retro basketball in 2017, according to NPD Group, followed by Nike (23%), Adidas (9.3%) and Puma (2.3%). Nike also has a substantial Jordan business in China, which is not measured here.Irving had the second-best-selling shoe in 2016, behind James, and maintained the www.daviddenardi.fr position last year. He was the new kid on the block for signature shoes in 2016, and Nike put its substantial marketing muscle behind the rollout. Sales were expected to dip in 2017, but Irving’s shoes bucked the trend. He was the only one of the top five players to see an increase in his signature shoe sales last year. James, Durant, Stephen Curry and Jordan were all down in the Nike Air Max 1 Femme performance category, per NPD.
1 post • Page 1 of 1